Hurricane Helene Was Horrific

here’s 3 sympathy-inducing scripts For foodlion’s donation match promotion

  • OPEN ON: A TikTok split-screen of people scrolling through their phones. One side shows someone watching a video of hurricane devastation; the other shows a viewer hesitating on the donation page.

    VO:  We all see it... the devastation, the heartbreak. And we think, ‘Someone else will help. Someone else will donate.'

    ON SCREEN: Quick cuts of TikTokers reacting to hurricane footage with concerned looks but not taking action. A few heart-react or comment "someone should help."

    VO:  But what if they don’t? What if everyone thinks that?

    ON SCREEN: Found footage of hurricane survivors cleaning up their homes and volunteers working with limited supplies.

    VO:  This is our community. Our neighbors, our friends. And no one else is coming. We have to be the ones.

    ON SCREEN: Cut to a TikTok of someone tapping ‘Donate’ on a fundraising page.

    VO:  Food Lion is matching donations up to one million dollars. Together, we can rebuild.


    SUPER: Donate now. Every dollar counts.  

    Food Lion logo and match offer info.

  • OPEN ON: TikTok footage, split-screen of two towns: one with footage of people enjoying a sunny day, the other showing clips of hurricane damage.

    VO: We think it won't happen to us. That we're far enough away. But we're closer than we think.

    SIDE-BY-SIDE TIKTOKS OF LIFE BEFORE AND AFTER THE HURRICANE. ON ONE SIDE, PEOPLE ENJOYING LIFE; ON THE OTHER, RESIDENTS FACING STORM DESTRUCTION. BOTH SIDES RESEMBLE EACH OTHER, HIGHLIGHTING THEIR SIMILARITIES.

    VO:Just miles away, our friends, our family, are facing the unimaginable.

    REACTION FOOTAGE OF TIKTOKERS WATCHING THE DEVASTATION, PAIRED WITH CLIPS OF VOLUNTEERS AND RELIEF EFFORTS. THE UNAFFECTED SIDE LOOKS WORRIED BUT HESITATES TO ACT.

    VO:If you’re waiting for someone else to help, it’s time to stop. Because if not us... who?

    SHOWS SOMEONE FINALLY TAPPING ‘DONATE,’ OVERLAID WITH FOOTAGE OF RELIEF REACHING HURRICANE SURVIVORS.

    VO:Food Lion is matching up to one million dollars. Let’s not leave this to someone else.


    SUPER: Donate now. Every dollar counts.  

    Food Lion logo and match offer info.

  • FOOTAGE OF FURNITURE AND PERSONAL BELONGINGS WASHING DOWN A FLOODED STREET. CLIPS OF FAMILY PHOTOS, SOFAS, AND SMALL OBJECTS CAUGHT IN THE CURRENT.

    VO: We spend years building our lives. Piece by piece, we create our homes, our communities. Every table, every chair, every memory, a part of who we are.

    FOUND FOOTAGE OF PEOPLE IN HOMES, AT GATHERINGS WITH FAMILY AND FRIENDS, SHOWING THE STRONG COMMUNITY BONDS.

    VO: These aren’t just things, they’re connections. To the people we love. To the places we call home. And when disaster strikes, it’s up to us to put the pieces back together.

    FOOTAGE OF VOLUNTEERS HELPING WITH CLEAN-UP EFFORTS, PEOPLE SUPPORTING ONE ANOTHER, HOMES BEING REPAIRED.

    VO: Because rebuilding isn’t just about structures. It’s about restoring what ties us together.

    A TIKTOK VIDEO SHOWS SOMEONE DONATING TO RELIEF EFFORTS, TRANSITIONING TO FOOTAGE OF RECOVERY COMMUNITIES COMING TOGETHER TO REBUILD.

    VO: Food Lion is matching donations up to one million dollars. Let’s rebuild, piece by piece.

    Text on screen : Donate now. Every dollar counts.
    Food Lion logo and match offer info.

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