Idea:
Bring Butterball to life through
laugh-out-loud stories that feel like home.
In a nutshell, it’s a show.
Episodic stories that feature the same characters solving problems and interacting in situations that revolve around Butterball turkey products. Turkey is the answer to everything, the solution to every problem.
Wing King
MR. BUTTERBALL STANDS IN FULL CAPE AND CROWN. A THRONE MADE OF GRILL TOOLS SITS BEHIND HIM.
MR. B: Your King has spoken. We eat TURKEY WINGS this day!
AS HE HOLDS UP THE PLATTER OF WINGS, WE CUT IN CLOSE TO SEE REAL BUTTERBALL TURKEY WINGS PLACED BEAUTIFULLY ON THE PLATTER.
BRADY: You say that every Sunday.
MRS. B: And yet... we keep showing up.
FAMILY GATHERS AROUND THE PICNIC TABLE WITH SAUCES, NAPKINS, EAGER TO DIG IN.
MR. B: (waving his finger) Ah ah ahhhhhh…
HE RAISES A GOLDEN SPATULA WITH A TURKEY WING ON THE END LIKE A ROYAL SCEPTER.
MR. B: Give your fealty to the wing!
THE FAMILY LOOKS AROUND THE TABLE AT EACH OTHER LIKE “REALLY?”
TOGETHER: (chanting) All hail the wing.
SUPER: BUTTERBALL.
CAJUN
MRS. BARBARA BUTTERBALL WALKS IN MID-SNIFF. STOPS.
MRS. B: Did you season it?
MR. B: Nope. Butterball did. (does a terrible Creole accent)
We goin to the Bayou tonight!
THE FAMILY CRINGES. MR. B OPENS THE OVEN AND EVERYONE PEEKS IN.
CUT TO REAL FOOD FOOTAGE OF A GLISTENING PRE-MARINATED TURKEY BREAST SIZZLING ON THE RACK.
MR. B: (still with the creole accent) Boyyy look at this amazing cajun, juicy,
mouth watering, pre seasoned, no hassle turkey breast!
MRS. B: NOPE! The seasoning is cajun. You're not.
MR. B: But mon chéri
MRS. B: C’est tout. Fini.
BETHANY: What are they saying?
BRADY: Idk I kinda like it
SUPER: BUTTERBALL.
